Chester Harley-Davidson® Privacy Policy

This policy covers the following subject areas:

  1. Introduction
  2. Data Protection Act 1988
  3. How do we receive your information?
  4. Use and collection of your personal information
  5. Informing you about our products and services
  6. Purchasing products through our web site
  7. Returns Policy
  8. Our website and its security
  9. Cookie Policy - Use of cookies on our website
  10. Disabling/Enabling cookies
  11. Providing information to us
  12. Personal Information Privacy
  13. Customer Newsletter
  14. Order Information Privacy and Security
  15. Contact us
  16. Legal Policy, Privacy Policy, eStore Terms and Conditions
  17. Financial Services Authority
  1. IntroductionTop

    This is the privacy policy of Chester Harley-Davidson®.

    We may update this privacy policy from time to time by publishing the amended version on our website.

    We understand the importance of privacy and security with regard to your online experience. As such, we respect your right to privacy.

    This privacy policy applies to personal information we hold about individuals. It does not apply to information we hold about companies and other organisations.

    We take the privacy of your personal information very seriously and will only use your personal information in accordance with the current data protection law in the UK and this privacy policy.

    In the interest of clarity, Chester Harley-Davidson® is not a finance company. However, Chester Harley-Davidson® does offer finance provided by third parties. A Guide on how third party Financial Services, Credit Reference and Fraud Prevention Agencies may use your relevant data if you apply for finance through Chester Harley-Davidson® appears at the end of the privacy policy.

  2. Data Protection Act 1988Top

    We are registered under the Data Protection Act 1988 and comply with the Act in all our dealings with your personal data.

  3. How do we receive your information?Top

    We may receive information about you:
    • when you contact us either directly or via our website, particularly when you make a purchase using our web site or our sales and service team, whether to request information for a Harley-Davidson® or Buell motorcycle or products, our services or to make an enquiry or other request,
    • occasionally from other third parties who may lawfully pass to us information about you.
  4. Use and collection of your personal informationTop

    In general you can visit our website without telling us who you are and without revealing any information about yourself. If, however, you use our site you will need to register and you will be asked to provide certain information such as your contact details. We will store this data and hold it on our main computer or otherwise.

    We may use your information that you provide (which we receive from you or third parties or learn from the way you use our products or services) for a variety of purposes, including:

    • to register you with our website and to administer it,
    • to provide or manage any information, products and services you have asked for,
    • to help us identify you when you contact us,
    • for general administration purposes,
    • to help us improve the quality of our services,
    • to help us detect and prevent fraud and money laundering,
    • to help us recover debts,
    • to carry out analysis and customer profiling, and
    • to identify other products and services which might be of interest to you and to inform you about our products and services (please see below).

    We may share your information for any of these purposes with:

    • Harley-Davidson® Europe Ltd, who will maintain your data in accordance with the terms of their privacy notice,
    • our carefully chosen business partners who provide products or services,
    • our service providers and agents who perform services on our behalf, such as credit card processors and data management firms.

    We may also pass your information to third parties:

    • if we have been asked to provide information for legal or regulatory purposes,
    • in relation to existing or future legal proceedings,
    • in the process of selling one or more of our businesses or to anyone to whom we may transfer our rights under any customer agreement we have with you,
    • for the purpose of preventing fraud/loss, for example to fraud prevention agencies.

    If one of these organisations is outside of the European Economic Area we will make sure they agree to apply the same level of protection of your information as we are required to apply in the UK.

    NB If you use the services of Chester Harley-Davidson® to apply for finance from a Finance company, please refer to any Terms and Conditions applicable to the relevant Financial Services Company, Credit Reference and Fraud Reference Agencies that will use your information both when you apply and during the course of your finance agreement with the relevant financial company.

  5. Informing you about our products and servicesTop

    We may use your information to contact you with news on Chester Harley-Davidson® activities, Harley-Davidson®, Buell motorcycles and other products and services (provided by us or our carefully selected business partners) which may be of interest to you and occasionally for market research purposes.

    We may also pass your information to our principal, Harley-Davidson® UK Ltd and our other business partners for these purposes.

    We, and these other parties, may contact you by post, phone, email, SMS and other electronic means.

    The range of products and services offered by us, our principle Harley-Davidson® UK Ltd or selected business partners include:

    • Harley-Davidson® and Buell motorcycles,
    • motorcycle related products and services, including (amongst other things) motorcycle finance, leasing and ancillary insurances, motorcycle accessories, motorcycle emergency service, motorcycle warranties and motorcycle insurance.

    You can opt out of receiving marketing communications from us on Harley-Davidson® and Buell motorcycles and other products and services by ticking the appropriate box (if providing your information on this website) or at any time by calling us on telephone number 0151 357 2124, or writing to us at:

    Chester Harley-Davidson®
    Stanney Mill Lane
    Little Stanney
    CH2 4HY
    United Kingdom

    You can also contact us at the above address or telephone number if you have previously asked not to receive marketing communications but would now like to hear from us with news on Harley-Davidson® and Buell motorcycles and other products and services.

    We will only send you marketing communications by email or other electronic means if you give us your agreement to do so. For example, we may inform you when inviting you to provide your email address that by providing your email address you will be indicating your agreement to receive marketing emails. If you give us your agreement and subsequently wish to opt out you can do so by clicking the unsubscribe link which we include on all our marketing emails or you can contact us at any time at the address or telephone number above.

  6. Purchasing product using our websiteTop

    Browse our store and add any items that you wish to buy into the shopping cart. After you have finished your selection, click on 'Checkout' and you will be asked for the relevant details that we need to be able to complete and dispatch the order.

    We recommend you read our Terms and Conditions with regard to making purchases using our website

    For orders placed over the telephone we accept payment by the following credit and debit cards; Visa Electron, Visa, Maestro, MasterCard, Solo, JCB, V PAY, and American Express.

    For orders placed over the internet our website uses PayPal to process your payment. PayPal accepts major credit and debit cards.

    Order verification

    This is with particular regard to parts and accessories, it is very important that you are confident that the parts or accessories you are ordering will fit the model, year and serial number of your Harley-Davidson® or Buell motorcycle. If in doubt, please contact us to help you in selecting the right part or accessory for your motorcycle.

    Tax Charges

    VAT at the appropriate rate is included where applicable.

    Internet Credit Card Security

    Internet payments are made using PayPal which has been certified as compliant under Payment Card Industry standards. Your full card details are never revealed to Chester Harley-Davidson® or stored on our web server.

    Reaching Us with regard to your order

    If you need to reach us, please use our Contact Us form, alternatively, you can call on 0151 357 2124 or write to us at:

    Chester Harley-Davidson®
    Stanney Mill Lane
    Little Stanney
    CH2 4HY
    United Kingdom

  7. Returns PolicyTop

    Your rights to return goods are protected under the EU Distance Selling Directive 97/7/EC, amendment SI689/2005 which can be found at

© Brookbrough Trading Company Ltd.